![]() ![]() The program aims to raise awareness, educate, and motivate primary school students to incorporate hygienic practices into their daily lives. For instance, an SDG 6 initiative under the Dettol Clean Naija campaign, Dettol (Reckitt Benckiser Group PLC) Nigeria, announced plans to start its 2021 Dettol School Hygiene Education Programme. The market for toilet care products is also driven by the increasing prevalence of intimate hygiene programs, product premiumization, consumer spending power, urbanization, and improved middle-class lifestyles. ![]() For instance, according to the World Economic Forum, the percentage of US adults using at least one social media site in 2021 was 72%. Increased social media penetration has led to progressive conversations about hygiene products and health among consumers, enhancing their lives in positive ways. The market is expanding because of the shifting customer perceptions toward hygiene products. Consumers preferred e-commerce websites to purchase these household products due to the closures of retail stores, hypermarkets/supermarkets, etc. This behavior was majorly due to the rising consciousness toward the necessity of hygiene to reduce germs and infections. Consumers shifted their interest toward maintaining clean homes, washrooms, and other areas. The COVID-19 crisis significantly affected the toilet care products market. The toilet care products market is projected to record a CAGR of 3.52% over the next five years. ![]()
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